senior ux designerseattle, wa

Strategic Senior UX Designer with 14+ years of experience crafting impactful user experiences for B2B SaaS and ecommerce companies.

Proven ability to bridge the gap between business goals and user needs, resulting in measurable improvements like a 17% increase in product page engagement (VMware) and an 83% reduction in call center volume (Costco).

Expertise in design systems, user flow optimization, and data-driven design.


skills

UX / UI Design
Product Design
Visual Design
Design Systems
Information Architecture
User Flows
Usability Testing
User Research
Basic HTML/CSS

software skills

Figma
Sketch
UserTesting
Fullstory
Adobe Suite
MS Office
Miro
Jira

select experience

Senior UX Designer & Design Systems Lead

VMware (acquired by Broadcom, 2023) | Remote
Nov 2021–Present

  • Designed and managing the VMware design system with 120+ components and standards, unifying customer-facing web experiences and accelerating the UX team’s design process.
  • Improved understanding of components and templates for designers, stakeholders, content strategists, and developers by standardizing naming conventions and creating concise documentation and usage guides.
  • Researched and developed new product, solution, and pricing digital experiences to transform company into a SaaS-focused organization, resulting in 17% increase in engagement for product pages, 29% for solution pages, and 20% decrease in bounce rate overall.
  • Integrated A/B testing, analytics, and user research to validate and inform design improvements for SaaS product web pages, resulting in a 42% lift in contact form completion.

UX Designer III

Costco Wholesale | Issaquah, WA
Oct 2019–Nov 2021

  • Simplified and revamped the self-service returns process for online customers, reducing call center volume for returns by 83%.
  • Collaborated with cross-functional teams to enhance the online checkout process by including the ability to schedule a delivery for oversized items, improving delivery dates from 14 days to about 3–7 days.
  • Identified designer-to-developer handoff gaps and, using internal usability studies, reformed the spec and handoff process for the design team.

UX Designer

Amazon.com | Seattle, WA
(Contract): May 2019–Oct 2019

  • Analyzed, adjusted, and defined detailed specifications for hundreds of design screens and flows for multiple customer-facing Amazon devices, including Alexa mobile app, Amazon Echo, Fire TV, and Fire Tablets, which are visible to 65 million Amazon customers.
  • Ensured pixel-perfect design handoffs, responsive UI scaling, and global accessibility and localization.

UX Designer & Sr. Marketing Graphic Designer

Sears Home Services | Seattle, WA
Jul 2017–Nov 2018
UX Designer (Feb 2018–Nov 2018): Lead designer collaborating with product owners to refine a home managing app by conducting competitive research, improved user flows and worked closely with development to ensure high-quality user interactions.

Sr. Marketing Graphic Designer (Jul 2017–Feb 2018): Increased Home Warranty renewals and new sign-ups by 23% by designing marketing print collateral for multiple business units within the Sears Holdings brand. Supported the UX team with design flows and UI creation.

UI/Visual Designer

Inverse Paradox | Penndel, PA
Jan 2015–Jul 2016

  • Crafted custom responsive user interfaces and digital experiences for nonprofits and B2C/B2B eCommerce clients to increase user satisfaction and customer retention.
  • Interfaced directly with clients to design complex print collateral such as trade show displays, brochures, business cards, and banners for storefronts and reputable healthcare conferences.

Graphic Designer

Seattle Weekly | Seattle, WA
May 2013–Jul 2014

  • Created impactful ads for diverse clients around the Puget Sound area. Conducted preflight print checks to ensure color accuracy, font consistency, vector integrity, and correct dimensions.
  • Carried out production manager responsibilities to compose page layouts for ads and manage print deadlines.

education

Associate of Applied Arts in Graphic Design

The Art Institute of Seattle | 2010

certifications

UX Design Certification

Nielsen Norman Group (NN/g) | 2023

Jasper AI Certification

Jasper Academy | 2023

FullStory Fundamentals Certification

FullStory Learn | 2023

UI/UX Design Certification

California Institute of the Arts / Coursera | 2019

awards

Achieve Our Best Award

VMware Explore US Event | 2022